Good Morning, Builders.
Today’s brief spans Big Tech’s AI hardware race, consumer and market signals, geopolitical drama, and emerging commerce trends, plus a founder-level hiring hack that’s saving time and surfacing better candidates. Let’s get to work.
I. Here’s What’s Inside
The Headlines:
Apple is building an AI wearable to take on OpenAI, markets are betting Trump will “chicken out” on Greenland tariffs, Procter & Gamble warns on consumer spending, TikTok rolls out streaming ads for Netflix & Disney+, and anti-U.S. shopping apps surge in Denmark.The Hiring Hack That Made LinkedIn Lose Its Mind:
Stop wasting time on candidates who don’t actually read your job description. Today, we show how asking for a short Loom intro video — just 90–180 seconds — helps you identify serious applicants, weed out mass-applicants, and make every interview count. It’s simple, controversial, and incredibly effective.
II. The Headlines
1. Apple Is Building an AI Wearable to Take on OpenAI
Apple is reportedly developing a pin-style AI wearable with cameras, microphones, a speaker, and on-device controls, a direct shot at OpenAI’s upcoming hardware push. The device is designed to clip onto clothing and act as a constantly-available AI assistant. The move signals that Big Tech now believes AI will move off screens and into what you wear, setting up a hardware arms race between Apple, OpenAI, and whoever figures out how to market this. (TechCrunch)
2. Markets Are Now Betting Trump Will Chicken Out
President Trump has abruptly backed off his latest tariff threats against Europe, reviving Wall Street’s favorite trade: “TACO” — Trump Always Chickens Out. After days of selling on fears of a new trade war, stocks, bonds, and the dollar all reversed when Trump backed down on his Greenland threats. Some traders are theorizing that every aggressive tariff threat is a bluff, creating a pattern where Trump scares markets, then blinks, and risk assets rally. (CNBC)
3. What Your Grocery Cart Says About the Economy
Procter & Gamble just gave Wall Street a reality check on the American consumer. The Tide-and-Bounty maker missed revenue estimates after shoppers cut back on basics like detergent and toilet paper. Sales volumes slipped 1%, a sign that higher prices and economic pressure are pushing households to buy less. P&G still beat earnings expectations, but it trimmed its profit outlook for the year. (Reuters)
4. From FYP to “Start Free Trial”
TikTok just made itself a lot more valuable to Netflix, Disney+, and every other streamer fighting for subscribers. The platform rolled out new “Streaming Ads” that let users tap straight from a TikTok clip into a streaming service’s sign-up flow. It’s also launching “New Title Launch” ads to promote big releases using TikTok’s data on users’ genres, price sensitivity, and viewing habits. (Social Media Today)
5. Anti-U.S. Shopping Apps Surge to the Top of Denmark’s App Store
A pair of anti-U.S. shopping apps just rocketed to the top of Denmark’s App Store. After Trump floated taking control of Greenland, Danish consumers launched a grassroots boycott of American brands, canceling U.S. trips, ditching Netflix, and scanning grocery shelves for local alternatives. Apps like NonUSA and Made O’Meter, which let users check where products come from and suggest non-American options, saw downloads jump nearly 10x in a week. (TechCrunch)
III. The Hiring Hack That Made LinkedIn Lose Its Mind
Last year, I posted what ended up being my most controversial LinkedIn post.
I didn’t think much of it at the time.
I posted it, closed the app, and went on with my day. Then my phone started blowing up.
I opened up my app to tons of new comments and reactions. Half good and half bad.
All because I shared one of the simplest and most effective changes you can make to your hiring process.
The hiring mistake almost everyone makes
One of the biggest time-wasters in hiring is dealing with candidates who didn’t read the job description or didn’t really understand what the role is.
If you hire internationally or run a remote team, you see this constantly.
People apply to everything.
Then when you get on a call, you realize within two minutes that they have no idea what they applied for.
That’s a waste of your time and theirs.
You can avoid about 95% of this by adding one small step before you ever schedule an interview:
Require a 2-minute Loom video explaining why they’re a good fit.
Yes, that’s the controversial hack that sent LinkedIn into a frenzy.
A short video from potential hires where they tell you a little bit about themselves, their experience, and why they’d be a good fit for your role/company.
Half of your applicants won’t do it (the 50% that got mad at my LinkedIn post).
But that’s exactly why this works so well.
It gets rid of the bots, people mass-applying, and the candidates who just aren’t that interested
The people who do send a video are the ones who actually read the job, understand it, and care enough to make a small effort.
Give it a try for yourself
I hire overseas a lot, so volume is never the problem. I constantly find amazing talent (it helps that my recruitment agency has a team of expert recruiters). Filtering is generally where things get tricky.
So we built a framework for what each candidate's introduction video should look like to make things a little simpler for us.
If you’re planning on hiring soon, here are the instructions you should send everyone who clicks ‘apply’:
The video should be 90–180 seconds and include:
Why you’re a strong fit for this role
A few relevant skills or accomplishments
Why we should hire you over other candidates
These are the things that usually get rejected:
Unclear visuals or a noisy background (you want to see that they have a productive remote space for focused work and uninterrupted meetings)
Rambling past 3 minutes (you’ve got to assess for strong communication skills and ability to follow instructions)
Talking about work that isn’t relevant (this gives you a good idea of whether or not they have the relevant experience for the job)
Never clearly explaining why they’re a good hire (this is their chance to prove why they’re a standout client, to impress you, and share REAL metrics and accomplishments)
A lot of people fail this step. That’s not a problem. That’s the filter doing its job.
The takeaway
Most founders think hiring is slow because there aren’t enough good people.
In reality, it’s slow because they’re talking to too many of the wrong ones.
A short intro video is one of the easiest ways to make sure the only people who get on your calendar are the ones who actually read the job, understand it, and are serious about the role.
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To the Arena,
- Founders Daily Brief Team
